The analytics on the Overview page of your Event Dashboard contains a summary of the most important data of your event. At first glance, it may look intimidating, but this guide will help you understand each data point.
How do you access it?
You can access it by clicking on the Overview page in the Event Dashboard.
Before the event
Before your event begins, your Overview page should have these modules.
- The number of created Sessions and Booths in your event
Registrants: This displays a graph of the progression of registrations for your event over time. On the right, you have the names of the most recent registrants.
- Top Countries and Ticket sales by type: Here, you can see the top countries by the number of registrations as well as the number of registrants according to ticket type.
During the event
During your event, your analytics will look a bit different with these modules:
- Attendees: The total number of attendees for your event
- Attendees score: The average attendee score given in the event surveys
- Average time spent: The average time spent by attendees
- Turnout: The turnout percentage of registrants who have showed up for the event up until the time at which the data is viewed
- Peak attendance: The peak attendance of the highest number of attendees active at one time
Below is how the mid event survey (used to calculate the Attendee score) will look like from an attendee perspective. As an Organizer, it is useful to understand how Attendees would recommend your event. The survey is sent to each Attendee as a message (visible under the notification bell) around halfway through an event. For more details on number of votes, Attendees who voted, and their scores, you can check the Attendee Scores Report under Analytics > Reports.
- Number of live attendees and registrants: A graph showing the number of registrations and active attendees at certain points of time throughout the event, compared to the number of registrants for the event.
- Top areas by chat messages: This shows the segments of your event with the most chat messages.
- Top areas by attendees: This shows the most visited areas within your event as well as the number of attendees that visited.
- Chat messages by area: A count of chat messages for all of the segments within your event.
- Top expo booths by interaction: This displays the expo booths with the highest number of interactions by attendees.
- Top countries/region by registrants: Top countries or regions with the most number of registrants. Note that this data is pulled automatically from IP data. If you want more specific location information, you should use a custom registration form question, which will not be reflected in your Analytics.
- Most live attendees by minutes spent: The names of the most active Attendees during the event.
- Top attendees by expo booths interaction: This displays the Attendees with the highest number of interactions in Expo Booths.
You can also navigate to your Event Dashboard > Analytics > Live Analytics page.
Here, you can see the number of live attendees over time in your event.
You can select certain event areas and timeframes to generate different charts.
You'll also see a chart of live attendees by event area, showing how many people are active in each segment of the event at the time.
After the Event
After the event, in your Overview page, you're given a summary of:
- Attendees: The total number of attendees for your event
- Attendees score: The average attendee score given in the event surveys
- Average time spent: The average time spent by attendees
- Turnout: The turnout percentage of registrants who have showed up for the event up until the time at which the data is viewed
- Peak attendance: The peak attendance of the highest number of attendees active at one time
- Peak live attendance and registrants: A graph showing the number attendees at certain points of time throughout the event, compared to the number of registrants for the event.
- Chat messages by area: A count of chat messages for all of the segments within your event.
- Top areas by attendees: This displays the event areas with the highest number of attendees.
- Expo Booth visitors and interactions: You will see how many Expo Booth visitors and Booth interactions you had, if Expo is enabled, as well as top Expo Booth by interactions.
- Chat messages by event area: You will also see how many chat messages were sent in each enabled area of the event.
- Top countries/region by registrants: Top countries or regions with the most number of registrants. Note that this data is pulled automatically from IP data. If you want more specific location information, you should use a custom registration form question, which will not be reflected in your Analytics.
- Most live attendees by minutes spent: The names of the most active Attendees during the event. You will only see a list of attendees, not the minutes they spent in the event. To find this information, see your Event Reports.
You can also navigate to your Event Dashboard > Analytics > Registrations page to see additional data on when registrations were made and how many attendees your event had, by ticket type. Here, you can also download your Registrants Report and Attendees Report.
Also on this page, you can see data on your tickets issued, Magic Link registrations, and registrations by country/region.
Find out more in Hopin event analytics and reports availability by plan.