Setting up Salesforce on the Hopin platform

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A note on integrating Hopin with Salesforce

Salesforce integrations are notoriously complex given the vast number of possible Salesforce configurations. To address this we have made our Salesforce integration as dynamic as possible, allowing you to map the objects and fields in your specific Salesforce configuration to Hopin.

Note: On 31st May 2022, we updated our Hopin<>Salesforce App, therefore if you are using the latest version then please use this guide instead.

Which plans is the Hopin<>Salesforce integration currently available on?

The Salesforce integration is available on Hopin's Business and Enterprise plans.

You can find an overview of our Hopin licenses on our pricing page, feel free to contact our sales team if you'd like to discuss an upgrade.

What are the capabilities of the Hopin<>Salesforce integration?

1. Export registrations from Hopin to a Salesforce object (optional).
2. Import registrations from Salesforce object into Hopin's invitation system (optional).
3. Export magic links from Hopin into a field on a Salesforce object (optional).
4. Synchronise Attendance from Hopin to Salesforce

You'll need a Business or Enterprise plan to use the Salesforce integration.

Note: If you are using Salesforce to send your magic links, the Magic Links/Manage Invitations tab in the Event Dashboard will not update the ticket status to Invited. You will need to use Salesforce to track if you have sent the invitations. However, once a registrant accepts their magic link, their Hopin magic link status will change to Registered.

How often does the Hopin<>Salesforce integration sync?

The Salesforce integration syncs in real-time.

What data is being synced between Hopin<>Salesforce

We are currently syncing First Name, Last Name, Email between the platforms. We are actively working towards syncing the whole Registration Object (headline, website, custom form questions).

Integration guide

When you click Connect on the Salesforce integration it will take you to a new screen that will take you through authorization and the setup of all of the above workflows. You can skip any of the workflows above by not completing the fields in the screen for that workflow.

Note: We have recently updated our Hopin<>Salesforce App, therefore if you are using the latest version then please use this guide instead.

Exporting registrations from Hopin to a Salesforce object

Find below what you'll need to do to enable this workflow.

1. To get started, you will need to install the Salesforce app to your Hopin Organization. You can access the app store by going to your Organization Dashboard and heading to the Apps tab. Then click on Discover More on App Store. 


You can find Salesforce under the CRM category, or you can follow this link to go directly to the page. Click Install app to add the Salesforce app to your Organization.


2. Login to Salesforce when prompted.


3. Proceed to the following screen, 'Export registrations'. If you don't need to export registrations from Hopin to Salesforce, you can hit Next and skip this screen. If you do wish to export registrations to Salesforce, choose the object you'd like to create when a registration is created, and map Hopin's first name, last name and email fields to your Salesforce registration object. If you want to also add any optional fields, you can choose Add a new mapping.


4. Click Next and proceed to the 'Import registrations' screen.

Importing registrations from a Salesforce object to Hopin

1. If you wish to import registrations from Salesforce, you'll need to have Hopin's ticket 'integration code' populated in a field on a Salesforce object. This code allows us to correctly map your Salesforce registrations to the correct Hopin event and ticket. The code can either be at the event level in Salesforce (e.g. at the Campaign level) or can be at the registration level (e.g. the Campaign Member).

We'll explain here where to find Hopin's ticket integration code. In the example below, we have added a ticket integration code field to the Campaign, on which Campaign Members (registrants) are created.


The integration code can be added to any objects that can be used for events and registrations, not just a Campaign/Campaign Member configuration.

2. Return to the 'Import registrations' screen and choose the Salesforce object that contains the 'integration code' field, and then select that field.


3. Click Next and in the following screen select your 'registration' object in Salesforce (in this example we've used the Campaign Member as a registration object), and map the Hopin fields to the correct fields on that object.

Note: The Magic link field is required to be able to pass a magic link back to Salesforce. If you wish to send your magic link emails from Hopin and not from Salesforce, you don't need to complete the mapping of this field. The 'Salesforce ticket object ID' is the object ID from the previous 'Import registrations' screen (the Campaign ID in this case).


4. Click Finish and you'll receive a confirmation message that everything has been set up correctly.

Importing attendance from Hopin to a Salesforce object

1) Add a field in the same Salesforce object used for "Import registrations" to capture the attendance.

2) Match it in the integration pop up window


3) Click Finish

Testing the Salesforce integration

Now we can test the integration.

1. You'll need to have a Hopin event set up with at least one ticket created.

In your event on Hopin, open the Tickets tab in your event dashboard and find the ticket’s integration code. You can get the integration code by going to Registrations > Tickets.

Copy the link to the ticket and open it in a browser tab.


The end of the URL (after the =) is your integration code.


2. Go to Salesforce and create a new ticket under your 'ticket' object (in our example, the Campaign), and add the 'Integration Code' you just copied to the field that you created in your Salesforce object for the ticket integration code.


3. Create a new 'registration' in Salesforce (in our case, a Campaign Member).


4. Navigate back to your Hopin account, and the registration should be imported into the 'Magic Link Invites' page under 'People > Magic Link Invites'.


5. Return to Salesforce, and the magic link field that you created on your 'registration' object should be populated with the magic link:


6. You're now complete and ready to go!

Things to consider 

Please note that in order for data to be updated from Salesforce to Hopin and back again, Salesforce has a few settings that need to be taken into consideration:

  1. If you are using Pardot with Confirmed Opt-In Process to add data to your Salesforce instance, please read this article about the steps that need to be taken
  2. If you are using a Data Import Wizard in Salesforce, please note that Workflow Executions are disabled by default, and you will need to enable this in the wizard.
  3. If you are using Salesforce integrations that modify your data (Pardot/LeanData/etc.), please make sure that the automation users (which those integrations need in order to function) have the "Send Outbound Messages" permission enabled at the account level.


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